The brand logo to encompass the area (the 717) and represent where it is in the state.

To really show what this brand means, for the release I wanted to showcase the brand around the area in which it represents.

Every detail added to this brand was hand drawn and intentional to tie the area together.

Merchandise being sold for purchase to allow people to show support to the area they live in.

Image of what the brand looked like the day of the release.